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Putup aimed to attract schools, hoteliers, commodity traders, wholesalers & retailers, etc., using multiple software systems into users of tall-in-one Enterprise Software.


Enterprise software features are relatively hard to understand because of their technicalities.

The messaging needed to be clear and enjoyable for all users.

My Input ( Solution):

  • I read, researched, and understood all features written in technical jargon and then transformed them into relatable emotional benefits during a feature-to-benefit brainstorm and strategy exercise.


  • Eliminated technical jargon and made the experience relatable and fun.
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